Cover image of The Big Deal: A Practical Guide to Selling your Business with Confidence and Clarity.

The Big Deal

A Practical Guide to Selling your Business with Confidence and Clarity

In this book, I’ve distilled my law firm’s experience in advising business owners who are selling. I offer not just technical guidance, but also address the emotional and psychological challenges business owners will face.

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Praise for Andrew Goldberg

We have helped countless clients sell their business. This is what they have to say:

“As CFO, I found Andrew Goldberg’s guidance crucial in the sale of our company to a large private equity firm. His advice was practical to myself and the owner, focusing on our specific financial and legal needs and goals. With the purchaser wanting to move swiftly to close, the process was handled efficiently, reflecting the strategies from this book. His straightforward and knowledgeable approach made a complex transaction much smoother, and when hiccups did arise, he was always available to help solve them. His support was key in achieving a successful outcome for our company.”

“The journey of selling multiple businesses of varying types can be quite intimidating and extensive. Andy was a key factor in making the process of my diverse sale seamless. With ease, Andy executed the contracts/agreements and communications with pristine accuracy. The trust I put in Andy resulted with a sale that exceeded my expectations. I was watching a beautiful theater production unfold before my eyes.”

“Andy has worked tirelessly on our acquisition. From drafting the LOI to negotiating every aspect of the purchase agreement, he was with us every step of the way. I’ve worked with several attorneys over the course of my career, and none were as dedicated or detail-oriented as Andy Goldberg.”

“When I made the decision to sell my business after owning and operating it for over twenty years, I was filled with excitement. Then all of the unknowns set in. Andy was integral in the process and was instrumental in a successful sale. He was key in navigating through all the due diligence and legal issues stuff and gave me superb advice and direction throughout the entire process.”

“Having you represent me during my journey and ultimate purchase of a business was a game-changer. Your guidance was enhanced thanks to the insights that were outlined in your book, The Big Deal. The deep understanding you shared of the seller’s journey was critical in successfully completing the transaction. Your process created calm and allowed me to feel at ease with each step of the transaction. We achieved a fair deal for all parties because we followed your guide that is outlined in the book. This not only ensured the transaction closed on time but allowed me and the seller to maintain a lifelong relationship that is benefiting the organization. Could not have done it without your help and expertise!”

“I’ve been in business for over four decades and selling it was a huge step. Andy Goldberg handled the sale of my company and real estate efficiently and with great attention to detail and more importantly to my personal needs. The process, although demanding, was managed smoothly under his guidance. Following principles from his book really paid off. I appreciated Andy’s straightforward approach in this important phase of my career.”

“As the CPA of the company during its sale, I valued Andy’s clear and effective legal support. His ability to handle complex legal aspects, as well as understanding the financial implications of these legal issues, made a significant difference. He always made sure I was consulted and kept in the loop during the deal. His methods, akin to those in this book, were practical and results-focused. His straightforward legal guidance and facilitation was a major factor in the smooth sale of the company.”

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    Meet Andy

    Andrew J. Goldberg

    Business owners come to me for one reason: They want an experienced lawyer to help them navigate the complexities, uncertainties, issues, and unique challenges associated with selling their business.

    Most owners think of their lawyer as someone who says no and acts like an obstacle to getting a deal done. Not me. My job is to find a way to say yes and help you get the deal you want. I’ll guide you in thinking and viewing your deal from new and different perspectives. It’s quite simple for me: I love working with business sellers and being part of the team that helps them reap the rewards of a lifetime of work.

    But I’m not just your lawyer, I’m a voracious consumer of all things business. I stay on top of business management and leadership philosophies, sales and marketing strategies, mergers and acquisitions reports, and more. I learn all this from books I’m reading and podcasts I’m listening to (ask me for suggestions), and through conversations with my network of experts. And if you want to know something unique about me: I love all things neuroscience, mental-models, how human biases affect how we learn and make decisions, and my guilty pleasure, power-washing.

    I earned a B.S. in Accounting from Indiana University, and a J.D. from the University of Michigan. I’m also a Certified Public Accountant.

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    Law Office of Andrew J. Goldberg
    2550 S. Telegraph Road, Suite 110
    Bloomfield Hills, MI 48302

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